It’s beginning to look a
lot like Christmas ... and Hanukkah, Ramadan, Eid u-Fitr,
Bodhi Day, and Kwanzaa. It’s also beginning to look like Nobel
Prize Day (12/10), Bill of Rights Day (12/15), and
Forefathers’ Day (12/21). And believe it or not, it will soon
be Wear Brown Shoes Day (12/4) and National Ding-A-Ling Day
(12/12).
Without a doubt, ‘tis the season to traditionally
kick-start and wrap up our winter holidays. Yet, the
traditional thinking is that this is a bad time to sell a
house.
Frankly, traditional thinking couldn’t be more wrong. Noël
doesn’t necessarily mean "no sell." traditional thinking is
that this is a bad time to sell a house.
Sure, the holidays can be a busy, hectic and crazy winter
wonderland. But it may also be an opportune time to show off
your home in its best light.
Consider the following: Your house will have less
competition. There are generally fewer homes on the market in
December than in spring. Therefore, houses that are listed
during the holidays may have greater exposure, increasing the
chances of a quick sale.
December buyers may be more serious. People are looking for
houses all the time because there are no seasons in a job
market anymore. Companies lay off, transfer and hire employees
12 months a year. If people are looking for homes in December,
it’s most likely because they need to find a home. What’s
more, because of holiday time-off, families and spouses may
have more time to look at houses together. They can take their
time, rather than rushing back to work. And - this is a biggie
- they may be eyeballing their year-end bonuses as the means
to make a down payment.
Interest rates are still incredibly low. Housing markets
are often driven by mortgage rates. As long as rates are low,
houses will sell - even in winter.
Your house probably already looks great. The December
holidays are our homestead holidays. One only needs to think
of Bing Crosby, singing "I’ll be Home for Christmas," to lapse
into a warm, fuzzy feeling about having a hearth and home of
one’s own.
With a few tasteful holiday decorations, a warm fireplace,
a Flexible Flyer posed on the hill and hot chocolate on the
stove, you can have homebuyers pining for their own version of
a cozy Currier and Ives lifestyle.
Of course, selling a house during the holidays is not all
spiced wine and fa-la-la-la-las. The weather and the
traditions can present their own set of challenges.
First of all, driveways and walks should be absolutely
clear of snow and ice. It’s not enough to be merely passable.
If potential buyers skid just a little in a few inches of
December snow, they may begin to dread what the ordeal would
be like in the heavier snows of January and February. And, of
course, if they slip on the ice, you’re more likely to make an
enemy than a sale.
If you don’t think you can handle the snow cleanup
yourself, hire a professional. And the sooner you contract
one, the better; their schedules are filling faster than
driveways in a blizzard.
Second, you’ll have to be extra diligent about the extra
snow, dirt, salt and sludge that visitors can track in. Keep
your door mats extra clean. And consider putting down plastic
runners in high-traffic areas.
If you have a fireplace, don’t let the ashes pile up. And
certainly don’t let the house get too smoky!
As for decorations, this can be a sensitive issue. No one
wants to put a damper on your holiday traditions, but you may
have to practice a little more restraint than normal. Some
buyers may not share your holiday tastes, values or beliefs.
They may not be able to see through your motif of decorations
and imagine how your house will look with their own special
touches. So moderation is the key.
If you normally get a grand Christmas tree, try a smaller
one that shows off your house better. Rather than plastering
your walls with decorations and populating your tables with
figurines, place a simple elegant wreath on your door ... or
over the fireplace. And avoid lights, gadgets and gizmos that
crowd electrical sockets.
Remember, you want to present the idyllic winter home, not
Santa’s Play Land.
Too busy? Lean on your real estate agent. If you do it
right, those bells you hear ringing may be the buyers calling
with an offer. Or it could just be Dec. 15, National
Ding-A-Ling Day, all over again.
Brad Boisvert is a real estate professional with RE/MAX
Coast to Coast Properties in Portsmouth. Call him, at
431-1111, Ext. 3812 or e-mail to bradb@worldpath.com.